The Social Life of Information

By John Seely Brown, Paul Duguid

"Should be learn through a person attracted to figuring out the future." - "The instances Literary Supplement".For years pundits have expected that info know-how will obliterate every thing - from supermarkets to company agencies to social existence itself. yet crushed down through info-glut, exasperated by means of desktop crashes, and daunted by means of the dot com crash, person clients locate it tough to get a repair at the real power of the electronic revolution. John Seely Brown and Paul Duguid argue that the distance among digerati hype and end-user gloom is basically end result of the "tunnel imaginative and prescient" that information-driven applied sciences breed. now we have turn into so serious about the place we expect we needs to be - a spot the place know-how empowers participants and obliterates social organizations-that we frequently fail to notice the place we are particularly going. "The Social lifetime of info" exhibits us the way to glance past our obsession with details and members to incorporate the serious social networks of which those are consistently a part.John Seely Brown is the executive Innovation Officer of 12 Entrepreneuring and the manager Scientist of Xerox. He was once the director of the Xerox Palo Alto examine heart (PARC) for ten years. Paul Duguid is affiliated with Xerox PARC and the college of California, Berkeley.

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